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Now in his 30th year of Sports Marketing, Steve has had a successful track record in his field. He has worked for the following teams: Los Angeles Lakers, and LA Kings, the Los Angeles Clippers, Toronto Argonauts Canadian Football Club, Toronto Blue Jays, Anaheim Angels, Anaheim Ducks, and the Los Angeles Dodgers and presently with the Kansas City Royals. Steve has spent his last 15 years in baseball including for the past 10 years careers first with the Angels and later Dodgers baseball clubs in the Southern California market. Steve also sits on the board for ALSD (Association of Luxury Suite Directors), as well as moderates many meetings on behalf of baseball. Steve is considered a trendsetter and trouble shooter in his industry. He has pioneered new ideas to help generate ticket sales and revenue. During his tenure with the Dodgers, he led the national league with attendance. He also set new ticket revenues for the Dodgers. Steve raised over $50 million in ticket revenue in 4 seasons with the Dodger baseball club, by creating new marketing initiatives for the sales staff to sell. Steve has created the following programs, which many teams are now using. He is known as the creator of the “All You Can Eat Section” for baseball. This program created a new area where one price includes food, soft drinks and tickets to the ballgame. The 3,000 seat section now sells out almost every game, and quadrupled the yield on the price of the tickets, as well as doubled the yield in food and beverage. |
